Press release

One of the highlights of Pitti Immagine Uomo 110 was SCENT COUTURE, the event hosted by Gabriele Pasini together with Pantheon Roma, Zhor and Memory's to celebrate the launch of Exclusive Couture, the new limited-edition fragrance born from the encounter of different creative worlds. Held at the Zhor boutique in the heart of Florence, the event welcomed buyers, journalists, industry professionals and international guests, creating an atmosphere that authentically expressed th

Gabriele Pasini's participation in Pitti Immagine Uomo 110 concluded with highly positive feedback, as the brand unveiled its new Spring/Summer 2027 collection, VITAE – Creative Force, alongside the special project Exclusive Couture. At the heart of the season lies a reflection on memory, transformation and cultural cross-pollination as driving forces of contemporary creativity. The collection explores the dialogue between archive and modernity through lighter silhouettes, re